Course Start/End Dates: August 14 – August 25, 2023
Description:
Following up from April’s “How to Effectively Market Today’s Library” webinar, join Pioneer Library System’s Directors to learn how to move away from the paper flyer to a more impactful, measurable outcome to advertising library services and increasing customer engagement.
Week 1 Description: Work together with facilitators and attendees to identify the main marketing goal(s) and barriers for your library, then begin to build the foundation of your marketing plan. Work in small groups to talk through challenges and leave with concrete plans to move your goals forward within your institution.
Week 2 Description: Through interactive activities, build and practice your own effective elevator pitches for a variety of audiences in both formal and informal settings. Learn how to take a complicated service and find the “hook” to captivate your audience. Leave with skills to teach others in your organization how to strengthen word of mouth marketing.
Format: 2-week virtual workshop that consists of weekly live virtual group discussions. Students should complete the assigned readings and the media prior to the live chat session. Students should also come prepared with questions, both about the content and about any workplace challenges they may have encountered, to help drive the discussion. The goal of this course is to help YOU, so attending these sessions ready to bring up what you need is important!
Core Classroom Class Live Zoom Chat Schedule:
Week 1: Thursday, August 17 11:00 a.m. to 12:00 p.m.
Week 2: Thursday, August 24 11:00 a.m. to 12:00 p.m.
Classroom Objectives:
At the end of this classroom, attendees will be able to:
- Identify the key steps to build an effective marketing plan
- Understand the steps in developing marketing pitches for an audience
- Learn how to better market word of mouth
Format:
Students have 24/7 access to the class site for the duration of the class, and aside from assignment deadlines, the work can be completed at their own pace. Presenters will have office hours to provide guidance and feedback as students work their way through the material. The following list of live virtual discussion sessions, moderated by the presenter, are the only live class events. All registrants must complete all assignments to receive the certificate of completion.
- Thursday, August 17, 11:00am - 12:00pm Central Time
- Thursday, August 24, 11:00am - 12:00pm Central Time
Presenter:
Kelly Sitzman - Director of Communications & Employee Development, Pioneer Library System, Norman, OK
Aiden Street - Associate Director, Pioneer Library System, Norman, OK
Tech Requirements:
A high-speed connection and headphones are recommended.
For questions about registration: contact ALA Registration at 1-800-545-2433 and press 1 or email registration@ala.org.
For questions or comments, please contact Tom Ferren, Core Program Officer at tferren@ala.org.
