Learn marketing principles and standards of design to apply in library programs and services.
Design and marketing are now required skill in libraries. This webinar teaches you practical principles and skill to help promote and communicate your library's services and programs. Learn the difference between a good and bad design and the theory and principles that drive the creation of good design. Employ practical skills in creating designs for your library with an introduction to various tools and applications. Learn how to market your library by identifying your audience and how to best engage with them and create a message that identifies your library as a staple in your community.
By the end of this webinar, the participant will be able to:
- Develop an understanding of marketing and design standards
- Transfer knowledge of marketing to the library field
- Apply knowledge of design to applications, utilizing new skills and trained eye for design
The presenter, Jennifer Blair, is the Head of User Services Librarian and Assistant Professor at Azusa Pacific University. Her role is dedicated to the user experience, including marketing the library, and teaching. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.
