This is Part 3 of the Core Forum Webinar Series on Access and Equity. To register for this single webinar presentation, click the registration button shown above. To register for the complete 3-Part Core Forum Webinar Series on Access and Equity, click this link to view the series registration page.
Description: Engaging patrons and creating community awareness has always been challenging for libraries. That has deepened during the pandemic, and it is naïve to think that as the pandemic subsides library usage and attendance will return to normal without major efforts to encourage a return to the library. This session will explore how libraries can re-engage their communities and residents and provide interactive exercises to determine what actions will be needed to make libraries a key part of their residents lives again. The program will include an emphasis on assessing and building capacity for marketing and engagement activities.
Learning Outcomes:
Attendees will learn about:
· Assess their organizational capacity for engagement and marketing activities
· Determine what marketing and planning tactics and tools are available to reach their patrons more efficiently and effectively
· Identify key actions and activities to reengage and communicate with their entire community post-pandemic.
Who Should Attend:
Anyone with an interest in the topic can benefit from this session and is welcome to participate.
Presenters: Janet Nelson is currently a Principal and Senior
Consultant with ReThinking Libraries, a national library consulting firm
working primarily with public libraries in the areas of Strategic Planning,
Facility Planning and Marketing Planning. She co-founded the organization with
Rob Cullin in 2020. Janet has over 20 years of experience in the education
market, 17 of those years with Demco, Inc. Her responsibilities at Demco
included developing marketing strategy for library design services, creating
quality content to educate librarians, and engaging with industry partners and
library leaders/staff to better understand and create dialog around the needs of
libraries. Her focus has always been directed toward helping librarians better
serve their communities. Specific areas of expertise include strategic
planning, marketing strategy, research and development and space planning.
Rob Cullin, Managing Principal of ReThinking Libraries, has been serving
libraries with unique solutions for over 19 years. Initially, he co-founded
Evanced Solutions, LLC (later acquired by Demco, Inc.) providing him with
exposure to thousands of libraries across the USA, Canada, and Australia. In
2004, he helped launch the library consulting firm, Kimberly Bolan &
Associates, and has been involved in hundreds of KBA’s strategic planning and
facility planning projects. This experience led to launching the ReThinking
Libraries consulting firm in 2020. With a broad set of experiences reaching
beyond libraries, Rob has direct specialties in strategic planning, community
engagement, complex data and demographic analysis, marketing, service and
organizational design. He was also a Library Journal recognized “Mover &
Shaker” in 2008.
Tech Requirements
Core Webinars are held in Zoom. Speakers or a headset for listening to the presentation are required. You may interact with the presenter and ask questions through text-based chat. Closed captioning is available in the Zoom platform. The webcast will be recorded and the link to the recording shared with registrants shortly after the live event.
Contact
If you have a question or need to make arrangements for special assistance or additional accessibility, please contact Tom Ferren (tferren@ala.org).
