It’s important for library staff to understand how professional marketers are using social media now and what changes are coming in the near future so we can use the ever-growing list of tools to engage our communities.
In this workshop, social media and marketing expert Laura Solomon will discuss how you can analyze metrics and use tools like TikTok, social shopping, private social networks, and user-generated content to reach your community and enhance your library’s services. Learn where you should be focusing your efforts and how you can stay on top of emerging trends.
After participating in this workshop, you will:
- Know how six different trends are evolving and the implications for libraries
- Understand the basics of social media metrics and its changes
- Understand best practices for ensuring that you and your colleagues stay on top of emerging trends
Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for over twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
